Plastic bottles & marine plastic

We’ve transformed millions of single-use plastic water bottles into our signature thread, which we use to craft all our products. And we’ve kept 100 tons of ocean-bound marine plastic out of waterways by using it to knit our bags and accessories.

Algae-based foam

As global temperatures rise, algae blooms expand rapidly and cause ecological unbalance. By using algae-based strobel boards (the green part of the shoe under the insole), we’re choosing a renewable resource that helps keep algae from overtaking waterways.

Natural & renewable

Our signature outsoles are made with 35% natural and renewable materials, while our insoles contain 30% plant-based oil and recycled rubber. What can we say, we love being green.

Knit to shape

We knit our products to shape to minimize production waste. Our construction results in 30% less material waste than the traditional cut-and-sew methods.

Finished by hand

Our revolutionary process combines the best of knitting technology with hand craftsmanship for minimal waste and maximum comfort.

 2021

Later this year, we'll pilot our first-ever recycling program. We'll also establish The Rothy's Sustainability Council, a group of scientists and thought leaders who will help us further push the fashion industry towards circularity.

2022

Next year, we’ll achieve zero-waste (!) at Rothy’s factory. Furthermore, we’ll begin incorporating twice-recycled materials into new products. This is an industry first, and an important step towards a circular model.

2023

Our three-year goal is our most ambitious to date. In 2023, we hope to mark a major milestone: Circular production and carbon neutral status. We’re working hard every day to lay the foundation for this exciting moment.