Going in circles.
We love the shape—a continuous loop that supports itself beginning to end. For us, circles are aspirational, because circularity is our quest for better.
From materials to manufacturing, products to recycling—circularity is about considering every step of our process.
Our footprint is light, but we can do even better. And we won’t stop until we’ve come full circle.
Products with purpose
Better design and production is a start, but our products should also serve a greater purpose once they leave our factory. That’s why every single shoe and bag we produce is fully machine washable and remarkably durable. We don’t believe in fast fashion, so our products are built to last.
Pilot recycling program
Recycling shoes on a mass scale is really hard, which is why it isn’t common. We’re committed to closing the gap in our circular model—aka, keeping all Rothy’s out of landfills—through several meaningful steps. The first phase of our recycling pilot is launching in 2021.
Later this year, we’ll pilot our first-ever recycling program. We’ll also establish The Rothy’s Sustainability Council, a group of scientists and thought leaders who will help us further push the fashion industry towards circularity.
Next year, we’ll achieve zero-waste (!) at Rothy’s factory. Furthermore, we’ll begin incorporating twice-recycled materials into new products. This is an industry first, and an important step towards a circular model.
Our three-year goal is our most ambitious to date. In 2023, we hope to mark a major milestone: Circular production and carbon neutral status. We’re working hard every day to lay the foundation for this exciting moment.
plastic bottles turned into Rothy’s signature thread—and counting.