Going in circles.

We love the shape—a continuous loop that supports itself beginning to end. For us, circles are aspirational, because circularity is our quest for better.

From materials to manufacturing, products to recycling—circularity is about considering every step of our process.

Our footprint is light, but we can do even better. And we won’t stop until we’ve come full circle.

Better materials.

Plastic bottles & marine plastic

We’ve transformed millions of single-use plastic water bottles into our signature thread, which we use to craft all our products. And we’ve kept 100 tons of ocean-bound marine plastic out of waterways by using it to knit our bags and accessories.

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Better materials.

Algae-based foam

As global temperatures rise, algae blooms expand rapidly and cause ecological unbalance. By using algae-based strobel boards (the green part of the shoe under the insole), we’re choosing a renewable resource that helps keep algae from overtaking waterways.

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Better materials.

Natural & renewable

Our signature outsoles are made with 35% natural and renewable materials, while our insoles contain 30% plant-based oil and recycled rubber. What can we say, we love being green.

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Better manufacturing.

Knit to shape

We knit our products to shape to minimize production waste. Our construction results in 30% less material waste than the traditional cut-and-sew methods.

Here’s the stitch

Better manufacturing.

Finished by hand

Our revolutionary process combines the best of knitting technology with hand craftsmanship for minimal waste and maximum comfort.

Here’s the stitch

Better products.

Products with purpose

Better design and production is a start, but our products should also serve a greater purpose once they leave our factory. That’s why every single shoe and bag we produce is fully machine washable and remarkably durable. We don’t believe in fast fashion, so our products are built to last.

Better recycling.

Pilot recycling program

Recycling shoes on a mass scale is really hard, which is why it isn’t common. We’re committed to closing the gap in our circular model—aka, keeping all Rothy’s out of landfills—through several meaningful steps. The first phase of our recycling pilot is launching in 2021.

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Looking ahead.

 2021

Later this year, we’ll pilot our first-ever recycling program. We’ll also establish The Rothy’s Sustainability Council, a group of scientists and thought leaders who will help us further push the fashion industry towards circularity.

Looking ahead.

2022

Next year, we’ll achieve zero-waste (!) at Rothy’s factory. Furthermore, we’ll begin incorporating twice-recycled materials into new products. This is an industry first, and an important step towards a circular model.

Looking ahead.

2023

Our three-year goal is our most ambitious to date. In 2023, we hope to mark a major milestone: Circular production and carbon neutral status. We’re working hard every day to lay the foundation for this exciting moment.

plastic bottles turned into Rothy’s signature thread—and counting.

Good News

In the news.

The art of shoemaking.

It takes a whole lot of love and care to create each pair of Rothy’s. And we really mean a lot.

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In the news.

Caring for your Rothy's.

Everything we make is washable and durable. Because we've always believed in designing products to last.

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In the news.

Closing the loop.

Our Head of Sustainability, Saskia van Gendt, discusses our ambitious goals for achieving circular production.

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