Plastic bottles & marine plastic

We’ve transformed millions of single-use plastic water bottles into our signature thread, which we use to craft all our products. And we’ve kept 100 tons of ocean-bound marine plastic out of waterways by using it to knit our bags and accessories.

Algae-based foam

As global temperatures rise, algae blooms expand rapidly and cause ecological unbalance. By using algae-based strobel boards (the green part of the shoe under the insole), we’re choosing a renewable resource that helps keep algae from overtaking waterways.

Natural & renewable

Our signature outsoles are made with 35% natural and renewable materials, while our insoles contain 30% plant-based oil and recycled rubber. What can we say, we love being green.

Knit to shape

We knit our products to shape to minimize production waste. Our construction results in 30% less material waste than the traditional cut-and-sew methods.

Finished by hand

Our revolutionary process combines the best of knitting technology with hand craftsmanship for minimal waste and maximum comfort.

Recycling pilot program

Recycling shoes on a mass scale is really hard, which is why it isn’t common. We’re committed to closing the gap in our circular model—aka, keeping all Rothy’s out of landfills—through several meaningful steps. We launched the first phase of our recycling pilot in 2021.

Repurposing your Rothy’s

For the first phase of our pilot program, we recycled 1,000 pairs of damaged returns—testing ways to dismantle and repurpose our shoes. In Fall 2021, we held a store takeback initiative with the help of our community, collecting 500 more pairs of Rothy’s to recycle. Our next step is closing the loop: Taking twice-recycled thread from damaged shoes and repurposing this material into brand new Rothy's. This is only the beginning—and we won’t stop till we come full circle.

2022

In 2022, we’ll achieve zero-waste (!) at Rothy’s factory. Furthermore, we’ll begin incorporating twice-recycled materials into new products. This is an industry first, and an important step towards a circular model.

2023

Our three-year goal is our most ambitious to date. In 2023, we hope to mark a major milestone: Circular production and carbon neutral status. We’re working hard every day to lay the foundation for this exciting moment.