The Loop | Rothy's Blog

How we support Dress for Success®.

Sustainability and community are at the heart of everything we do, which made our recent partnership with the incredible Dress for Success® organization an especially beautiful way to wrap up 2022. We...

The 2022 Holiday Handbook

It’s that time of year again—and to make the season as effortless as possible, we’ve created The Holiday Handbook as your source for all things gifting and shipping. The holidays...

Meet the Rothy’s sneaker crew.

Here at Rothy’s, there’s no shortage of comfortable sneakers to take on the day—and then some. With five signature silhouettes, you may be thinking, which sneakers are best for me? From slip on...

Meet the ultimate father-son duo.

We’ve been feeling a lot of community love lately, and we can’t get enough of celebrating you. That’s why we’re spotlighting Rick and Jerry—a father-son duo who share a love...

Introducing the Collector’s Edition.

It's time to make room in your shoe circle. Introducing Rothy’s Collector’s Edition, a limited release of special colors and patterns in some of our best selling styles. Our favorite...

Imagine what a shoe can do.

Our new campaign is inspired by you, the community who started the Rothy’s ripple effect. After all, you’ve shown us our shoes are more than just something you simply wear...

Made to last.

We believe in crafting products that are built to last. Part of designing for circularity is creating shoes and bags that stand the test of time, so you can enjoy...

How we’re continuing to close the loop.

Dear community, In the beginning, we started with the radical idea that plastic bottles could become shoes. Since that moment we’ve been on a continuous quest for better, and over...

More than just a bag.

Here at Rothy’s, we’re committed to improving everything we make. That’s why we’ve made a few updates to two of our most loved bag styles—The Essential Pouch (now renamed The...

Cooking with Christina.

If you’ve been craving a delicious winter pick-me-up, you’re in luck. We asked our stylish friend, Bon Appétit chef Christina Chaey, to show us her favorite soup recipe—and shop for...

What makes our bags better?

When we first launched our bag collection in March 2020, we set ourselves the challenge of creating a better kind of bag. One that was as sustainable, thoughtfully designed, and...

Beginning with the basics.

A new year is underway, so it’s only fitting that we start simple—with really good shoes that go with everything. Enter our newest collection of neutral flats. These picks are...

Community connections.

One of the most special things about Rothy’s is you (aka, our incredible community). Over the years, we’ve seen this special group of Rothy’s lovers continue to grow—there are nearly...

Holiday Style Guide 2021

While ringing in the holidays may look a little different this year—some events may invite a dressier holiday style, while others might still be all about flaunting your most loved...

The Rothy’s Bake Off.

Baking season is in full swing—and our product names like Chai, Bourbon, Biscotti and Chocolate have inspired us to make some goodies. To add some sweetness to the holiday season,...

Giving Tuesday 2021

Update: For Giving Tuesday 2021, we initially donated $10,000 to Plastic Pollution Coalition—an organization working toward a world free of plastic pollution and its toxic impacts. We invited you to...

Local Gift Guide 2021

For Small Business Saturday (and also every day), please consider some of the fantastic gift and donation resources below. We’re excited to share with you this list of of small...

National Recycling Day: Rothy’s past, present and future.

National Recycling Day is celebrated each year on November 15. At Rothy’s, building a sustainable future for people and the planet is at the heart of everything we do. We've...

Celebrating Native American Heritage Month

We’re proud to shine a light on Native American Heritage Month with the leadership of our team. In celebration of this month, Rothy’s is donating $10,000 to First Nations Development...

A colorful assortment of Rothy's women's and men's shoes and accessories amidst wrapped Rothy's boxes.

The 2021 Holiday Handbook.

It’s that time of year again—and to make the season as effortless as possible, we’ve created The Holiday Handbook as your source for all things gifting and shipping. The holidays...

Our recycling pilot program: October 18-24, 2021.

We started out with the radical idea that plastic bottles could become shoes—and since then, we’ve continued to innovate. We built our own factory, where we’ve repurposed millions of plastic...

Four Ways to Style The Square Mary Jane

Looking for fresh ways to wear Mary Janes? With a chic square toe and comfortable, slim strap, the versatility of our newest silhouette invites effortless styling. We reached out to...

Three shoes, three looks with Corey.

As the weather turns chilly, we’re turning to tried and true essentials for the season. With our ultra-warm merino wool boots and two new grey shoes, we have versatile shoes...

Behind the design: The Square Mary Jane.

It’s official, there’s a new Mary Jane in town. Joining our original pointed style, our newest square toe option is here to round out your fall wardrobe. This classic take...

Making an impact with BCRF.

For the past four years, we’ve been proud to partner with The Breast Cancer Research Foundation (BCRF) and support the incredible work they do as part of Breast Cancer Awareness Month....

Our Anniversary Giveaway: The Fine Print.

This month, we’ve celebrated 5 years of Rothy’s with plenty of special surprises–and we’re keeping the celebrations going with a chance for you and a friend to win some cozy...

Meet accessories for all.

Meet our new lineup of bags and accessories—designed for men and made for all. In launching this collection, we wanted to create classic styles that fit seamlessly into every lifestyle,...

Celebrating Latinx and Hispanic Heritage Month

We want to take this moment to honor the life of Yolanda Lopéz, a famous Chicana artist and activist whose impactful works of art are central to the Mission District...

Your guide to getting set for work.

Searching for the best work shoes and bags? We’ve got you covered. We know getting dressed can be tough, but getting dressed for work can be even more challenging—especially after...

Cheers to five years.

Five years ago, it all started with The Flat—and we’ve been on quite the journey since that day. From the introduction of our beautiful bags made with marine plastic to the recent...

The Rothy’s Road Trip: Fine Print.

You may have seen we've been road tripping through California. We started in Los Angeles and ended in Palm Springs with lots of fun stops along the way. And now...

The makings of a bag.

We launched bags in March 2020—our first category expansion outside of women’s footwear, and one of our proudest moments as a brand. That was also when we introduced ocean-bound marine...

The Rothy’s Road Trip

Get in, we're going on a road trip. If you’re anything like us, you’ve had vacation on the brain for quite some time. To end the summer right, we’re starting...

Meet The Sustainability Council.

The future of fashion is circular—and at Rothy’s, we’re excited to be at the forefront of this movement. As part of our quest for better, we’re widening our circle to...

Closing the loop at Rothy’s.

We’re continuing to close the loop. Check out the latest from our Head of Sustainability. Dear community, At Rothy’s, we’ve always been on a continuous quest for better. We started out...

Three loafers, three looks.

We just launched three new colors in our best selling men’s silhouette, The Driving Loafer. Perfect for lounging poolside, working from the couch or grabbing dinner with friends, these comfortable...

Why The Summer Archive Event?

The Summer Archive Event is now over. While we don’t have immediate plans for another final sale event, part of our goal as a sustainable brand is finding a home...

Distinguishing fraudulent sites from Rothy’s.

At Rothy’s, we believe in using innovative craftsmanship and intentional design to craft products with purpose. Every shoe and bag we make is designed to be remarkably durable, sustainable and...

Meet The Hemp Collection.

Hemp may be one of the oldest textiles on earth—like 8,000 BC old—but we see it as the fiber of the future. Our new collection is a curated assortment of styles...

Honoring Pride in 2021

In honor of Pride, this year Rothy’s is partnering with Melonie and Melorra Green: Twin sisters, co-executive directors of the African American Arts & Culture Complex in San Francisco, members of the LGBTQIA+ community...

The making of Men’s.

Men’s has arrived, and it’s been years in the making. In preparing for this launch, we relentlessly focused on R&D, pushing our sustainable techniques to the next level. The result?...

How to wear a sustainable crossbody bag for any occasion.

While fashion trends are constantly shifting and evolving, some styles remain undeniable classics. Enter the crossbody bag. Marked by a long shoulder strap that rests across your body, the crossbody...

Model wearing The Lace Up in Vanilla, surrounded by an assortment of Rothy's shoes

Find the perfect fit.

Are great fitting shoes the key to happiness? If you ask us, the answer is yes. We know that comfort is one of the most important benefits we can offer....

How to wash your Rothy’s bag.

Have you done your laundry yet? From our shoes to our bags, everything we make is entirely machine-washable. We’ve always believed in designing products that are built to last—so you...

Comfortable flats and why every woman needs a pair.

Comfortable flats are a wardrobe staple, whether you’re on your feet all day or working from home in style. As the name might suggest, flats are heel-less, closed-toe shoes that...

Cute Flats for Working Professionals

Women’s comfortable flats for work. The landscape of the working world has shifted more in the last year than ever before. Many of us have traded in our professional attire...

Why Women’s Business Casual Flats Are a Must Have

Women’s business casual flats. With dress codes changing and the rise of the remote workplace, navigating your business casual style can be a challenge. This is because business casual for...

Meet Marcus Books

In celebration of Black History Month, we are spotlighting a special institution in our own community. We are honored to feature Marcus Books, the oldest Black-owned bookstore in the United States,...

Which Rothy’s Style Matches Your Astrological Sign?

Some say our fate was written in the stars...but regardless of whether you believe that, astrology is a creative way to look at your life—future, present and past. Each sign...

That’s a wrap, 2020.

What's there to say about 2020 that hasn't already been said? It's been quite the year. But before we close it out, we're taking a look back to celebrate what...

Two models standing in a field, holding The Essential Tote in Deep Spruce and The Bucket Bag in Dark Plum.

Standing together.

In honor of Giving Tuesday, Rothy’s is making a $20,000 donation that will be distributed across four organizations which we’ve partnered with over the course of 2020. Each one is...

Product designer Lavion, shown holding up a shoe prototype.

Behind the design: Meet Lavion.

There’s a whole lot that goes into making each style at Rothy’s—and if there’s anyone who knows all about that, it’s Senior Design Manager, Lavion. As effortlessly cool as he...

On the left, a bowl of ice cream with plum berry compote, held in front of The Vanity Set in Spruce and Raspberry. On the right, Chef Tara sitting on a wooden chair wearing The Saddle Bag in Deep Spruce.

A little sharp, a little sweet.

Our November collection features some of our most delectable names yet, from Dark Plum to Blackberry. In celebration of these sweet styles, we asked talented chef and friend of Rothy’s, Chef...

On the left, a member of our retail team holding The Essential Pouch in Slate Camo and wearing The Lace Up in Bright White. On the right, close up of hands holding The Point in Twilight Metallic.

Gifting with our retail team.

Who better to share gifting ideas than our retail teams? They know our styles inside and out, so we asked our crew in Los Angeles, San Francisco, Boston, New York...

Postcard showing an oceanside cliff landscape, with a "Thank you" illustration overlaid.

A bit of goodness.

This year, we’re extra-grateful for those who make our days just that bit brighter. From the friend who cracks you up with the perfect memes to the neighbor who takes...

What goes into our thread?

At Rothy’s, we’ve repurposed millions of water bottles as of 2020, and turned them into beautiful, sustainable shoes. So how do water bottles become washable, wear-everywhere styles? We’re glad you...

Rothy’s approach to sustainability.

While this year is a little different than most, we’re still keeping sustainability top of mind. At Rothy’s, we take a whole brand approach. From how we make our shoes...

Spools of Rothy's thread in different shades of blue, shown from the top.

Let’s talk about microfibers.

Material responsibility is core to Rothy’s approach to sustainability—and it has been since day one. We use recycled materials because we believe in the importance of transforming waste, and we...

Taking a pause.

This year, we’re taking some time to get our website in the best shape for our international community, which means we’ve temporarily paused all international shipping with the exception of...

Man holding The Portfolio in Ruby Red under his arm.

Meet the ultimate organizer.

Our newest addition to our family of beautiful, sustainable bags is here. The Portfolio, crafted with ocean-bound marine plastic, is a work-ready style that comes in four colors and comfortably fits...

Image with illustrated text saying "Dear community".

Diversity & Inclusion Update

At Rothy’s, we’ve always stood for doing better—for the planet, and the people who live on it. Sustainability is often considered to be exclusive to protecting the environment, but equally...

The Merino Ankle Boot in Onyx Black and Cocoa Brown, shown atop a stack of papers, and balancing on an easel frame.

Boots about town.

As the days get cooler, keeping your toes warm and cozy is more important than ever. And with the launch of our latest collection, there’s a new cold-weather pick to...

Model holding an assortment of merino shoes in her arms.

Meet The 2020 Merino Collection

Say hello to The 2020 Merino Collection. Knit with a blend of Rothy’s signature thread and soft merino wool, these plush styles come in beautiful fall-inspired shades to sweep you straight into...

The Handbag in Total Black, shown on a stack of books atop a maroon rug.

Taking it back to black.

You can’t go wrong with the classics. And with this sophisticated solid shade, you have your wardrobe staples covered for all seasons. It’s no wonder some say everything is better...

Model wearing The Square in Black, bending to pick The Square in Chai and The Square in Pacific off the floor.

A matter of form.

The Square has stepped into town—and we’re here to set the record straight on what makes these shoes so special. From well-rounded classics to sharp silhouettes, you already know we...

The Sneaker in Shibori, shown atop a blue cushioned seat.

Diving into shibori.

In making The Sneaker in Shibori, we learned so much about the traditional Japanese dyeing technique that inspired its design. Dive into the story behind shibori—and find out how we...

10 tips to reduce plastic use and be eco-friendly.

Our everyday lives are inundated with plastic use—from bagging groceries at the market to grabbing disposable utensils when getting takeout, our frequent use of plastic almost always turns into problematic...

The Lace Up in Vanilla, photographed from the top against a cream background.

5 reasons we love The Lace Up.

The Lace Up combines everything you’ve been looking for into one standout style. From out-of-this-world comfort to a dreamy color palette, here’s why we think this all-rounder is right up...

Women’s Summer Fashion Tips and Outfit Ideas

Dressing for summer delivers a unique challenge in that you want to be cool and comfortable, but you don't want to be casual to the point of looking sloppy. There...

Close up macro shot of blue plastic chips.

Why marine plastic?

Dear community, Marine plastic is a design problem. For 100 years, we’ve treated plastic like a temporary material. Nine of the top 10 items found during beach cleanups are plastics...

How to Style Driving Shoes for Any Occasion

Many men might not be aware of driving shoes or how to wear them in a manner that fits their style. The comfort and style of men's Driving loafers make...

An assorted stack of The Lace Up, shown from the back with the Rothy's blue halo detail.

Meet The Lace Up.

The Lace Up combines everything you’ve been looking for into one cool shoe. This fresh sneaker is a familiar favorite done differently. With adjustable laces, supportive structure and sustainable materials,...

The Lace Up in Lilac, shown from the top by potted plants.

The Lace Up(cycle).

The Lace Up has landed—and just like all things Rothy’s, our newest sneaker innovation is knit with the planet in mind. Since we’ve always been passionate about transforming sustainable materials...

The Open Innovation Coalition

The world around us is changing rapidly, and much of what we’re seeing is entirely unprecedented. Therefore, we set out to start something new that could best address the immediate...

11 Ways to Celebrate Earth Day Sustainably

Eco-friendly enthusiasts have celebrated Earth Day since April 22, 1970. Now, more than a billion people in more than 190 countries participate. Earth Day takes place every year on the...

How Long Do Shoes Last? When to Replace Your Shoes

Shoes are a necessary part of our everyday lives. They come in various styles and with many different uses from comfortable sneakers made for everyday use, to dressy flats for...

Black Lives Matter.

It’s important that our whole community—our employees, customers and followers—know that we stand in solidarity with Black Lives Matter. We are sharing this letter from our founders in order to...

The Best Vegan Men’s Shoes

Shoes can be made out of a variety of materials. Historically, shoes were made out of leather,but in today's world many people are looking for an alternative. So, what else...

6 stylish stay at home sustainable fashion tips.

They say that when you look good, you feel good. So if you’re cooped up at home, getting all dressed up with nowhere to go may be the mood booster...

Meet The Sandal Collection.

We’re stepping into summer with two warm-weather approved styles—The Knot and The Triple Band.

30 tips for Earth Month.

It’s Earth Month here on this lovely planet we call home. At Rothy’s, we’re celebrating one of our favorite 30-day periods with 30 sustainability tips.

Illustration of a truck moving with a heart symbol on it.

How we’re supporting our community.

We are grateful to our community for coming together during this unprecedented time. Now, more than ever, we want to stay connected with each of you—so consider this blog the...

Wallpapers to make you smile.

We’re spending quite a bit of time on screens while staying inside (video calls, anyone?), so we made extra-cute wallpapers to perk up your conference calls.

Thinking outside the box.

Dear Rothy’s community, Three weeks ago, Roth sent a note about the unique capabilities of our wholly owned workshop. He told you how our belief that manufacturing can be done...

An assortment of solid and patterned Rothy's shoes on a wooden floor, shown from the top.

How to Organize Shoes (10 Creative Ways to Store Your Shoes)

How to Organize Shoes A single pair of shoes can say a lot about a woman—so it’s only fair that most women have several pairs of shoes. Between your practical...

Model wearing The Mary Jane in Sapphire with The Handbag in Midnight Navy next to her on a wooden floor.

In the bag.

In case you haven’t heard, The Bag Collection has landed. And with five stunning silhouettes in an array of shades, we know it’s hard to pick just one. To help...

The Bag Collection is here.

Dear community, Rothy’s has always been rooted in the belief that things can be done differently. That conventional tactics are meant to be questioned. Not just with footwear—though we have...

Sketchbook with a designer's sketch of The Handbag.

Bags made better.

At Rothy's, we're all about reimagining style staples—in the most sustainable way possible. We spent over a year perfecting our latest offering, and we’re thrilled to introduce our first-ever collection...

On the left, two Rothy's employees sitting at a restaurant table wearing The Mary Jane in Black and The Mary Jane in Wildcat. On the right, The Mary Jane in Black on employee's feet.

Styling for spring.

From dreamy solid hues to our most romantic silhouette to date, our springtime styles are here to carry you through the season—and beyond.

An assortment of The Mary Jane, shown from the top against a blush background.

Meet The Mary Jane.

Behind the design: Meet The Mary Jane. We’ve stepped into a brand new style—and we can’t wait for you to meet these shoes. The Mary Jane is off-duty ballerina with...

Gif with macro photographs of flower petals.

Something lovely is coming.

We’re about to step into our most romantic silhouette to date—and we just couldn’t wait to share the news with you.

Behind the design: Feb 2020.

What’s in a name? From product design to the big reveal, our entire team is involved in bringing each of our special collections to life. And we want to shine...

Model sitting on floor against a green background with plants, wearing The Sneaker in Coral.

How to Dress for Winter: Stay Warm & Stylish During the Cold Months

How to Dress Warm for Winter Braving the frigid winter cold is a feat on its own—but coming up with outfits that are both stylish and suitable for the weather?...

A styling session.

Does it ever feel like you have nothing to wear? We know how it goes—sometimes your closet is full, but your options aren't quite right. We also know everyone has...

How to Style Winter Skirts: 5 Ways to Create Cute Winter Outfits

Winter Skirt Outfits: 5 Ways Style Skirts in Winter As quickly as autumn came and went, winter’s chilly season’s greetings traded in crunchy fall foliage for colder temperatures and grayer...

How to Wear The Chelsea: 10 Outfits with Chelsea Boots

10 Ways to Wear The Chelsea The Chelsea boot has taken the world by storm—lining busied streets with tasteful style and filling the racks of all your favorite boutiques....

2019 in review.

The 2020s are almost here. And we have a feeling the new decade is going to be a roaring good time. But as we journey forth, we want to take...

Behind the design: Dec 2019.

Wrapped for the holidays.We’re well into the holidays with cozy sweaters, festive tunes and yummy sweet treats.

Teach For America gets an A+

As the hustle of Thanksgiving winds down, we strive to approach the rest of the holiday season with just as much generosity and gratitude—particularly on one of our favorite days...

What’s up with Vote It Back?

At Rothy’s, we love to experiment with color and pattern. And as we grow and evolve our offering, we often retire certain shoes to make room for what’s coming next....

Behind the design: Nov 2019.

A tale of two threads. As the holidays approach, it’s important to find the perfect pair of shoes for each event, moment or person on your list. And our latest...

All aboard with EXXpedition.

Rothy’s is all about supporting fearless women—especially those working towards sustainable solutions. That’s why we teamed up with female-led non-profit EXXpedition as an official sponsor of the first leg of...

Meet Rothy’s X Marta Ferri.

We’re thrilled to introduce our most chic collaboration yet, Rothy’s x Marta Ferri. Merino wool is such a special material that we knew any collaboration needed to be equally as...

The Merino Loafer in Walnut Tweed, shown in sudsy water.

Merino wool care 101.

Laundry day is looking extra cozy. At Rothy’s, we’re all about making machine-washable styles that are built to last—and our merino wool shoes are no different. While you can pop...

Meet The Merino Collection.

We’re thrilled to introduce our most premium offering yet, The Merino Collection. These fresh styles feature our newest sustainable material, merino wool, blended with our signature thread spun from repurposed...

Stepping up with BCRF

At Rothy’s, we’re proud to stand for women. This October, we amped up our support for Breast Cancer Awareness Month through our shop to gift program, where we gifted limited...

Meet The Chelsea.

We’re excited to announce our latest silhouette, The Chelsea. From royals to rockstars, Chelsea boots have a long and stylish history.

Styling any cut of pants.

The fashion industry has a funny way of repeating itself, revolutionizing and revisiting styles new and old. For a long period of the United States’ history (and many other areas...

Wendy shown at our Fillmore retail store in San Francisco.

Spotlight: Wendy, Retail Manager

Wendy Hsu is one of the forces behind our very first brick-and-mortar retail location in San Francisco. As our store manager, Wendy has not only built the growing team, but...

New sizes in town.

At Rothy’s, we’re proud to stand for all women. And now our size range has grown to be more inclusive, too. For most of our new launches, our shoes will...

Cute game day outfit ideas.

When sports and fashion meet, you get an eclectic mish-mash of themed clothing, larger-than-life ensembles, ultra-relaxed outfits and everything else in between. There is no one-size-fits-all look to game day...

Summer shoe care.

We’ll come right out and say it: Rothy’s do not like the heat. And in the warmer months, it’s extra important to be careful when washing, wearing and loving your...

Cute casual summer outfits.

There’s a reason why the world seems to come alive when summer finally hits. Longer days in the sunshine, sunkissed skin and the vibrancy of nature’s spectrum of greens, reds,...

Hello Honeycomb.

Here at Rothy’s, our love of knitted texture is no secret. We use an innovative combination of 3D knitting technology and hand assembly to craft each pair of Rothy's, and...

A workshop team member operating one of our machines.

The art of shoemaking.

It takes a whole lot of love and care to create each pair of Rothy’s. And we really mean a lot. Since we own and operate our sustainable factory in...

Styling for a summer wedding.

It’s no coincidence that wedding season typically falls in the summertime—warm weather, breezy days and beautiful blooms are all picture-perfect elements that embody the brightness of a wedding day. Summer...

Birdseye view of the eXXpedition yacht, sailing in the ocean.

World Oceans Day.

The global plastic problem dramatically affects each of the world's five oceans. In fact, an estimated 8 to 12 million metric tons of plastics enter the ocean each year—that’s roughly...

A white and multicolored striped sneaker, shown next to a rainbow prop.

We heart SF.

We’re so lucky to call San Francisco the hometown of Rothy’s. From the Bay Bridge to Ocean Beach, our foggy city of love has always been a hub of innovation...

Styling for a bridal shower.

Celebrating the bride-to-be comes in a number of forms: fun excursions, champagne toasts and nights on the town. Among the most popular pre-wedding events is the bridal shower. Figuring out...

Pregnant woman pictured wearing a pair of comfortable Rothy's flats.

Styling for a baby shower.

A baby on the way is more than enough reason to celebrate! There’s just something about the magic of life that puts everyone in good spirits and hopeful cheer. Baby...

Exterior view of our Georgetown retail store.

Your guide to store exclusives.

While we’re largely an e-commerce brand, we’re proud to offer special experiences at our retail locations. Discover all you need to know about store exclusives.

Red Rothy's flats, shown with a luggage and a wooden chair in the background.

Packing Light with Rothy's

With Memorial Day Weekend just around the corner, we’ve got our sights set on summer. Summer vacation, to be more specific. Whatever you have planned, whether it’s a quick weekend away...

What goes into our packaging?

At Rothy’s, we take sustainability seriously—and that means more than using recycled plastic water bottles to make our shoes. We take pride in being environmentally conscious in all aspects of...

What to wear to brunch.

Whether you’re chatting with the girls or catching up with family, you take brunch seriously. As a time to toast to the weekend and devour delicious breakfast plates, brunch is...

What goes into 3D knitting?

Curious about why your shoes are so comfy? Each pair of Rothy’s is made with the innovative technology of 3D knitting. Knitting our shoes to shape helps you get that...

A model holding The Handbag in Bright Poppy.

Styling for a job interview.

You’ve finally found it: The perfect job you’ve been dreaming about. Your resume was a standout amongst the competition and earned you a well-deserved interview. You’ve got the experience, the...

Styling for a summer concert.

Warm weather, longer days, and weekly beach trips are all signs that summer is on the horizon. These warm tides of change come with a whirlwind of summer concerts that...

International Women’s Day.

We’re passionate about empowering women at Rothy’s. From the strong gals who wear our shoes to our female-led executive team in the Rothy’s HQ, we’re in awe of all the...

Building a capsule wardrobe.

Coined by Susie Faux and popularized by Donna Karan, the concept of a capsule wardrobe has taken flight again with the recent revival of minimalist fashion.Timelessness is a quality we...

Sustainability in the fashion industry.

The popularity of fast fashion has made a huge impact on the clothing industry—but the negative effects are far-reaching.

Styling for a casual dinner.

In the midst of all your adult responsibilities—paying bills, commuting to work, going to bed on time, hitting the gym—fashion can sometimes take a back seat. But don’t let your...

A model wearing light grey Rothy's flats on a stone pavement.

Styling for wine tasting.

When you’re headed out for a wine tasting adventure, you know you’re in for a good time. Whether you’re attending a special event or simply gathering with your nearest and...

In session with DonorsChoose.

It’s no secret that here at Rothy’s, we love teachers. They provide kids with invaluable lessons, both in the classroom and long after the bell rings. Each one of us...

10 outfits for date night.

A casual date night is an important ritual for couples to maintain, even as life gets busy. Regular one-on-one time helps to reestablish the connection with your partner—and you don’t...

Creating a minimalist closet.

In an age of fast fashion, where trends come and go as if through a revolving door, there’s a refreshing movement that’s taking over the industry: minimalist style. While the...

15 ways to empower women.

In 2006, the U.S. was third in the world for economic gender equality. In 2016 it had fallen to 26th. Despite this, there’s a huge movement among women to empower one...

Meena and Katie are game changers.

In honor of Breast Cancer Awareness month, we asked our community to share the stories of women impacted by Breast Cancer. What resulted was an outpour of 2,000 moving, inspirational...

How to layer for winter.

It may be cold but that doesn’t mean your style has to go into hibernation. We don’t fault you for going full marshmallow in the winter, and choosing the first...

Meet Lily Kwong

The Sneaker is a game changer for your everyday life. So we think it’s only fitting that we round up some of our favorite female game changers to talk about...

Meet Rebecca Wunderlich

The Sneaker is a game changer for your everyday life. So we think it’s only fitting that we round up some of our favorite female game changers to talk about...

Dress flats for any occasion.

Beauty is pain? Nope, stop right there. It’s time to challenge the idea that you have to choose between style and comfort—especially when we’re talking about shoes.

Meet Ali Ewoldt

Meet Ali. She’s the first Filipina-American woman to be cast as the leading lady of The Phantom of the Opera, which is legendary in the show’s thirty-year history. Read below...

Hear Us Out: Our Podcast Roundup

We’ve been working on our listening skills here at Rothy’s. Enlightening ourselves with a wide range of topics keeps our minds turning and the creativity on high. So we’re sharing...

Woman sitting by a lake, wearing The Point in Black.

Travel flats and essentials.

Not all who wander are wearing comfortable flats. That’s not the J.R.R. Tolkien quote exactly, but it’s still an important consideration you should keep in mind ahead of your next...

How to wash your Rothy’s shoes.

Can you wash your shoes in the washing machine? With Rothy’s, the answer is always yes. From our sneakers to our flats, you can clean your shoes up after every...

How to wear flats to work.

No matter how much your feet ache, wearing heels to work can be a hard habit to break.

Types of flats to love.

There are dozens of different types of flats on the market, but only a few classic silhouettes have made their way into the closets of women all across the world....

7 favorite styles with flats.

A good pair of flats is just like a little black dress—versatile, classy, and always handy in a pinch. And there’s no need to change shoes throughout the day to...

Model wearing The Mary Jane in Cinnamon.

3 ways to wear wedding flats.

With all the excitement of your big day, you don't want to be in shoes that slow you down.

The go-with-everything flats.

Have you ever wondered how to transition your Rothy’s out of the gym and into the rest of your day? As in how to wear them with something other than...

How We Wear It: Lacey Young

It’s no secret we’re a little obsessed with our whole Rothy’s team. And we think you’ll be obsessed, too. Without further ado, meet Lacey. Lacey’s not just our social media...

Woman walking on the sidewalk in a pair of red Rothy's flats, holding a laptop in her hands.

How We Wear It: Gigi Reed

Meet Gigi, our Operations Manager extraordinaire who wears all sorts of hats—and all sorts of Rothy’s. A San Diego native who recently moved to NYC’s Upper West Side, Gigi has...

Digital marketing team member wearing a pair of Rothy's flats and holding her child.

How We Wear It: Jenny Robinson

By weekday, you can find our digital marketing whiz Jenny Robinson diving into data and devising marketing campaigns. By weekend, the mom of two is chasing her little ones at...

A Rothy's 3D knit upper in the process of production.

3D Knitting: A Close Look at How Rothy’s are Made

One of the questions we’re often asked has to do with how we bring Rothy’s to life. Many of our customers assume they’re 3D-printed, but they’re actually 3D-knitted–and while those...

Image of woman washing her navy Rothy's flats in the sink.

Wear, Wash, Repeat

Why is it that the things we love most seem to be determined to keep our shoes from staying clean? Kids. Coffee. Unexpected rain. If we had a penny for...

How Rothy’s are Made (And How We Put Water Bottles on Your Feet)

We’ve gotten a lot of questions about how we turn plastic water bottles into fashion-forward ballet flats. We get it—water bottle shoes sound a little strange. Take a peek below...

Woman walking across a zebra crossing in zebra print flats.

Strolling Through NYC in Your Rothy’s: Walking Guide

This spring, we’re hitting the ground running (or casually strolling, if we’re being honest) down our favorite NYC streets. Follow along as we take you to some of our most...

Components of a Rothy's pointed-toe shoe, showing a red upper, a grey outsole, and a black insole.

San Francisco Chronicle: For SF shoemakers, the world is indeed flat

It is almost a given that hills and high heels don’t go together. And in San Francisco, where weather also comes into play, comfort and walkability are even more of...

Model sitting on the floor, wearing The Flat in Black.

7x7: New SF Startup Brings Sustainable Fashion to Footwear, Finally

Say hello to your new favorite flats. See the article written by Elena Wang here. Eco-friendly and uber comfortable, Rothy's debut line of flats are made from only one material: polyester fiber...

Sustainable Fashion is More than a Statement

How We Stay Committed to Our Promise (and Our Planet) When we set out to launch Rothy’s, we made a commitment to do whatever we can to close the sustainability...

Why Rothy’s Are the Shoes of the Future of Rothy’s

A good shopping session can feel like a triumph. You came, you shopped, you conquered. If you love finding new additions for your wardrobe, you’re not alone. According to recent...

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