Blog Home

Rothy’s approach to sustainability.

While this year is a little different than most, we’re still keeping sustainability top of mind. At Rothy’s, we take a whole brand approach. From how we make our shoes to the way we treat our people, we carefully consider the impact of everything we do. And we’ve been that way since the very beginning. Let’s take a look at where we are, and a look towards where we're heading. Here’s to a happy, healthy planet and future for all.

Better materials.
We transform unexpected materials (that are often destined for landfills) into beautiful, durable, washable and sustainably made products.

  • Our signature thread is spun from plastic water bottles, and we use it in all our products. To date, we've repurposed millions of water bottles. 
  • We incorporated ocean-bound marine plastic collected within 30 miles of coastlines and marine environments into our brand new bags.
  • Algae-based material makes up the strobel board in each and every shoe.

Planet-friendly production.

We’re proud to own and operate our sustainable factory in Dongguan, China. The dedication to teamwork and innovation between our design team in San Francisco and our production team in China sets us apart.

  • Our 3D knitting eliminates 30% of waste from ending up on the cutting room floor. 
  • We reduce packaging waste by shipping Rothy’s in their shoe boxes.
  • We offset carbon emissions with our partner CarbonFund.org, who then invests in initiatives like renewable energy and preventing deforestation.

Our community.

We prioritize our community through thoughtful innovation and by listening to their needs. 

  • To assist with COVID-19 relief efforts across the United States, we donated $20,000 to Direct Relief. Plus, our community joined in by contributing $25,000+ alongside our $20,000 donation.
  • We’re working on creating washable, durable, knit-to-shape face masks that will be available soon. 
  • We launched The Open Innovation Coalition with the goal of uniting like-minded brands and sharing resources to better support COVID-19 relief efforts as a collective group.

Here’s where you can help.

  1. Join us by donating to Direct Relief.
  2. Let a teacher know about our discount program.
  3. Learn about 30 small ways to live more sustainably.

 

More Stories

Meet the ultimate father-son duo.

We’ve been feeling a lot of community love lately, and we can’t get enough of celebrating you. That’s why we’re spotlighting Rick and Jerry—a father-son duo who share a love...
Read more

Introducing the Collector’s Edition.

​​It's time to make room in your shoe circle. Introducing Rothy’s Collector’s Edition, a limited release of special colors and patterns in some of our best selling styles. Our favorite...
Read more

Imagine what a shoe can do.

Our new campaign is inspired by you, the community who started the Rothy’s ripple effect.  After all, you’ve shown us our shoes are more than just something you simply wear...
Read more

Made to last.

We believe in crafting products that are built to last. Part of designing for circularity is creating shoes and bags that stand the test of time, so you can enjoy...
Read more