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Cheers to five years.

Five years ago, it all started with The Flat—and we’ve been on quite the journey since that day. From the introduction of our beautiful bags made with marine plastic to the recent launch of men’s shoesit's safe to say a lot has happened over the years. In fact, we opened five new stores in addition to our original Bay Area location, committed to launching a recycling program this year and amassed a community of over 700,000 across our social channels.


Keep reading for how you can join in the fun. 

It might be our anniversary, but we’re celebrating our community (aka you!) all month long. We’ve marked our calendar with some exciting moments and added little blue dots on special days. We’ll be updating this blog weekly, so keep checking back to see what’s happening on those blue dot days. And make sure to stay tuned on social so you never miss a moment.

September 1, 2021 -  Ready to celebrate five years with us? We hope so. 

September 2, 2021 - Our Melrose store turns one, and we’ll have sweet treats for everyone who stops by.

September 3, 2021 - In celebration of our anniversary, we’re increasing our refer-a-friend reward to $30 for both you and your friends—exclusively for the month of September. Want to read the fine print? You can review the Offer Terms here.

September 7, 2021 - Some things are worth celebrating, and The Point in Black is one of them.

September 8, 2021 - New shoes are coming soon. Stay tuned for a surprise drop.

September 23, 2021 - What’s better than one Los Angeles store? Two, of course. We’re excited to welcome our Larchmont location to the family. Stop by to join us in celebrating the opening. We’ll also have a limited edition gift with purchase while supplies last, a complimentary coffee cart in front of the store September 16 to 19 from 10am to 12pm, and even more goodness. See you there.

September 27, 2021 - Exciting things are in the works. Following an exciting seasonal launch, something fun will be happening on our social channels. Follow along on Instagram, Facebook and Twitter to be the first to know.

*NO PURCHASE NECESSARY. US, 18+. Void where prohibited. Read the full terms and conditions here

Every weekend in September - We’re keeping the party going with sweet treats in our stores. Stop by to celebrate.


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