Welcome to the (eye) candy shop.

Step into our colorful world brimming with happy, zesty hues. From vibrant shades to fresh gingham prints, treat yourself to something sweet and beautiful—because these covetable styles are meant to be enjoyed together.

Bright Limon

Cheery yellow-green and cool cream add a sweet touch.

Classic Black & White

Indulge in luxury with this timeless color combination.

The Point

2 300 kr

Black Solid

Warm Orange

An irresistible range of shades in rich, juicy tones.

The Point

2 300 kr

Dragon Fruit

Cool Blue

Fan-favorite blues in soft, craveworthy hues.

A Colorful Story

Inspired hues.

These delectable shades take colorful notes from former favorites, like Dragon Fruit, Sunflower and Blue Sage.

Crafted with care.

Guess what: All Rothy’s products are machine washable, so it’s easy to keep your colors fresh and vibrant again and again.

Pick your palette.

In our world, brights are the neutrals. So build a capsule wardrobe with your favorite colors–then pair your happy hues with every outfit.