Blog Home

Stepping up with BCRF

Stepping up with BCRF

At Rothy’s, we’re proud to stand for women. This October, we amped up our support for Breast Cancer Awareness Month through our shop to gift program, where we gifted limited edition pink shoes to women impacted by breast cancer. Additionally, this year we are thrilled to be an official partner of the Breast Cancer Research Foundation.

We’re all about women supporting other women. Which is why joining forces with the Breast Cancer Research Foundation is the perfect fit. We are beyond proud to donate $50,000 to help fund and further BCRF’s incredible mission: ending breast cancer.

October is an important month for us and our (official) partner in pink. Did you know 1 in 8 women will develop breast cancer in their lifetime? But thanks to BCRF, survival numbers are on the rise and research is the reason. Our donation will help fund important, breakthrough research of 275 scientists across 14 countries as they focus on prevention, treatment, genetics, biology and survivorship.   

When you fund research, you save lives. Simple as that. And BCRF has 25 years of lifesaving research behind them.

And now a shout-out to you. Our Rothy’s fam. You all really stepped up and helped us gift our limited edition, powerfully pink shoes to strong women impacted by cancer. Round of applause for a good cause.

PS: if you’re planning to shop to gift, you can find a full list of terms and conditions here. Available while supplies last.

More Stories

Meet the Rothy’s sneaker crew.

Meet the Rothy’s sneaker crew.

Here at Rothy’s, there’s no shortage of comfortable sneakers to take on the day—and then some. With five signature silhouettes, you may be thinking, which sneakers are best for me? From slip on...
Read more
Meet the ultimate father-son duo.

Meet the ultimate father-son duo.

We’ve been feeling a lot of community love lately, and we can’t get enough of celebrating you. That’s why we’re spotlighting Rick and Jerry—a father-son duo who share a love...
Read more
Introducing the Collector’s Edition.

Introducing the Collector’s Edition.

​​It's time to make room in your shoe circle. Introducing Rothy’s Collector’s Edition, a limited release of special colors and patterns in some of our best selling styles. Our favorite...
Read more
Imagine what a shoe can do.

Imagine what a shoe can do.

Our new campaign is inspired by you, the community who started the Rothy’s ripple effect.  After all, you’ve shown us our shoes are more than just something you simply wear...
Read more