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Vogue Approved

Rothy's were recently featured on Vogue.com. Read the entire article below or here.

 

What would you do if you found yourself with, say, a stack of water bottles, a bunch of carbon-free recycled rubber, and a raft of recyclable foam? If your answer is mess around with the stuff for a bit and then give up and head for the trash can, you are clearly not an entrepreneurial genius.

Enter San Francisco residents Roth Martin and Stephen Hawthornthwaite, who took these ingredients and launched Rothy’s, a new shoe company that prides itself on a dramatic level of environmental responsibility. Due to a 3-D knitting process that almost completely obliterates waste, the results are virtually seamless. And unlike other non-leather shoes, these sensible sisters wick away moisture.

Plus, these breathable babies can be popped in the washing machine, and even if, after you wear them for a long, long time, they become exhausted, they never really die—the Rothy’s people have arranged a place for you to send them, free of charge, to be recycled when they have come to the end of their shoe-life cycle.

But, okay, I hear you saying just about now. What do they look like? Because no matter how clever the construction, how wicked the wicking, if you don’t like the way they look—well, what’s the point?

So you will be happy to know that not only are these among the most politically correct shoes on our beleaguered planet, they are also adorable. Rothy’s are available in two silhouettes, whose names signify their best attributes—the Flat and the Point, and in a full 17 shades. (Might as well get the pink! And the red-and-white stripe! They’re only $125 and $145, respectively.) No doubt their cuteness is due to the blend of talents of the founders: Martin served as director and cofounder of Hedge, a leading West Coast 20th- and 21st-century design gallery; Hawthornthwaite spent more than 16 years in finance.

A creative guy and a money guy! A pointy and a flattie! How better to slosh through the autumn leaves (yes, it will get cooler one day, I swear) than by literally reducing your carbon footprint in a pair of chic new friends?